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Download E-books Service Design" in touristischen Destinationen: Gästeorientierte Produktentwicklung mit Service Design (BestMasters) (German Edition) PDF

Von touristischen Destinationen der neuen iteration wird zukünftig ein stärkerer Fokus auf Prozess- und Produktaufgaben gefordert. Die Entwicklung touristischer Produkte verlangt aufgrund dessen Komplexität nach einem software, welches ermöglicht, kundenorientierte Produkte zu entwickeln. Eine junge Denkrichtung, die diese hohe Erwartungshaltung erfüllen könnte, ist der kundenfokussierte und iterative Denkansatz des carrier layout. In dieser Arbeit werden zwölf Instrumente aus dem carrier layout vorgestellt, welche sich besonders für die Entwicklung touristischer Produkte eignen. Auf foundation der Erkenntnisse wurden sämtliche Österreichischen Destinationen (Vollerhebung) befragt, ob diese Produkte für ihre vacation spot entwickeln und ob die Methoden und Instrumente aus dem provider layout dabei Anwendung finden.

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Read or Download Service Design" in touristischen Destinationen: Gästeorientierte Produktentwicklung mit Service Design (BestMasters) (German Edition) PDF

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